Last week I sat in a meeting with colleagues from across the PR industry that was discussing precisely this question as part of the “Content Marketing” work stream set up by the PRCA, the largest body representing PR professionals in the UK and the largest body of its kind in Europe.
By the middle of 2014, the PRCA hope to have moved our thinking forward on the subject and attempted to clarify what is – and what is not – “Content Marketing”. For the moment, the field is wide open for interpretation and potential confusion. So why does “Content Marketing” matter and is there any merit searching for some form of clarification that will enable our thinking to be bit less fuzzy on the subject? A quick search on Google comes up with 789m references to “Content Marketing” and ...Read More