Monthly Archives March 2014

Are you a thought leader or a ‘thought follower’?

sheep-followingWell, obviously you’ll see yourself as a ‘thought leader’, don’t you?

But actually, what does that mean? And can you make money out of being a thought leader?

Thought leadership means a lot of different things to a lot of people and for some it boils down to the creation or adaptation of an innovative concept for direct or indirect business advantage.

If you happen to work in a marketing or PR agency, the value of your time can be measured directly in proportion to the quality of your intellectual and creative output and the outcomes you deliver for the client. On that basis, thought leadership can be very profitable indeed.

But you don’t have to work in an agency to become a thought leader.

Thought leadership should become less of something to strive for and more a state of min...

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Getting brands through the school gates can start a green revolution

_MG_0015GreenCredGreen Schools Revolution is one of the most innovative corporate social responsibility (CSR) programmes in the UK and could signal a new way for brand owners to engage with children and their families and turn traditional B2C sponsorship on its head.

That was the message delivered at a special PRCA Breakfast Briefing where Hopscotch Consulting explained its role in helping The Co-operative develop a nationwide CSR programme that has bagged a ‘Special Award for Green Sponsorship’ at this year’s UK Sponsorship Awards 2014 to be announced later this month.

You could say Hopscotch Consulting has big plans for its Green Schools Revolution and has leap-frogged the competition with its three-dimensional approach to CSR.

welcome“We set up the agency three years ago to help brands in connecting with...

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World Communication Forum Davos 2014 to explore how global events can help create a substantial economic impact for host cities

Davos 2014In a packed schedule over three days (Monday 10-Wednesday 12 March), over 250 delegates from around the world will descend on the ski resort of Davos, Switzerland to debate the key issues that are impacting both the public relations industry and its clients and strategies for leveraging the value of forthcoming opportunities across global markets at the World Communication Forum.

The full agenda for the Forum is available here.

A particular area of interest on the Davos agenda this year is how global events – such as the FIFA World Cup Brazil 2014 and the forthcoming FIA Formula-e Championships 2014/15 – help to create sustainable economic impact for host cities around the world.

An international line-up of speakers will debate the issue:

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