Ardi has been one of the most influential voices in global sales & marketing and communication industries for the past decade and is a prolific conference speaker/chairman and author on all aspects of sales and marketing and communication.

In 2001, Ardi was asked by the Lord Mayor of London, Alderman Clive Martin, to be the guest speaker before 500 of the UK's leading creative industries' leaders at the "Britain Creates" luncheon at Mansion House in the City of London.

In 2003, he was independently ranked by the Chartered Institute of Marketing as one of the top 50 gurus in the world on marketing alongside Philip Kotler, Seth Godin, Malcolm Gladwell, Martin Lindstrom, Don Peppers and Sergio Zyman. In

2004, Ardi appeared in the 40^th anniversary special edition of Admap as one of 40 marketing gurus to share their vision of the future of communications, with contributions from Sir Martin Sorrell and Clive Humby.

A post-graduate LL.M international law degree from University College and King’s College London, Ardi has worked with some of the world’s leading organisations including Andersen Consulting, BBC, CMG plc, World Health Organisation, Defence Academy of the United Kingdom, Royal Navy, Royal Air Force, MOBO Organisation, Ford of Europe, Shell, Cranfield University, Imperial College London, International Cricket Council and WPP plc.

He has achieved in excess of £2m in global book sales and is often the key note speaker at sales & marketing and communication conferences around the world.

A Fellow of the Chartered Institute of Marketing, the Chartered Institute of Public Relations, the Institute of Sales & Marketing Management, the Royal Society of Arts and a Liveryman of the Worshipful Company of Marketors. He has received numerous awards for his work including the prestigious Hollis Award in sponsorship and was named outstanding individual in education and training by the Chartered Institute of Public Relations in 2005.

He writes a regular blog for Brand Republic, the UK Sports Network and Guru in a Bottle.

Ardi serves on the Global Advisory Council of the Global Marketing Network and was instrumental in the establishment of The Global Marketer Programme, a full, validated, practice-led suite of qualifications developed by Global Marketing Network in association with Ashcroft International Business School at Anglia Ruskin University leading to an MSc Global Marketing Practice. Ardi continues to support the development of the Programme through his role as the Practice Module Advisor of the Generating Marketing Strategy Module.

This is the first ever Masters which has been designed with the full involvement of a worldwide marketing association, Global Marketing Network, thus ensuring that for the first time marketers worldwide can achieve an academic award at Masters level whilst also ensuring they meet all the academic criteria required for acceptance as a Professional Member of Global Marketing Network.

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