The event was organised by the Overseas Malaysian Executive Council, a business network and forum open to UK professionals and entrepreneurs that want to enhance business relationships with Malaysia. The objective of the business focus group is to generate business opportunities for OMEC members. Membership is open to individuals and businesses (Malaysians and non-Malaysians) who seek benefit from OMEC's network and activities.

 

 

 

 

 

 

 

 

Many business people think public relations (PR) is just about spin. If you're one of those who do, then this presentation will make you think again!

PR is one of the most cost effective tools available as it is using reputation of a brand, service/product/supplier in order to build trust and confidence with chosen markets and customer segments through an independent and trusted channel - the media.

However, in order to drive your business forward, you need to adopt a robust approach to thinking about what makes something of interest to the media - whether the information should be packaged as a news release, background brief or case study.

Ardi Kolah covered the following areas of how to unleash the power of PR:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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