Clients of Guru in a Bottle

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Avanta

Avanta is beacon organisation that works at the forefront of the welfare sector and has expanded its work with individuals in order to secure sustainable employment based on understanding the needs of employers for appropriately qualified, skilled and trained workforce that's up to the job.

In 2008-9, Avanta reported revenues in excess of £41m, a 25% increase on 2007-8 and it continues to invest in its people, programmes and infrastructure which is making a real difference to the lives of hundreds of thousands of people every year.

The organisation is a leading employer in its sector, employing thousands of people including a national network of Business Managers across the UK.

It approached Guru in a Bottle to create a national training programme - Developing Communication Skills for Business Managers - which is currently being rolled out.

Royal Navy

The Royal Navy is the smallest of the three Armed Forces, employing 38,300 personnel. At the beginning of the year, the Royal Navy had begun to focus on getting its messages across and put its case forward for the Government to commit to spending £20 billion on a replacement for Britain’s Trident nuclear submarines as well as two £4 billion 64,000-tonne aircraft carriers.

At the same time, there was substantial media speculation as to what could happen to the Royal Navy post-Strategic Defence Review that is due to take place after the General Election in May 2010.

Royal Air Force

The RAF is the second largest service, employing 43,600 personnel that are involved in missions in Afghanistan, Iraq and other territories.

Ahead of the Strategic Defence Review (SDR) that is likely to follow in the wake of the General Election in May 2010, the RAF is under increasing pressure to ensure that its external and internal communication activities are effective in getting across its messages to various stakeholder groups.

Disney Corporation

One of the most successful organisations in the world, the Disney Corporation employs over 175,000 employees worldwide with revenues in excess of $40 billion a year. It's business is segmented in four key areas: studios; parks and resorts; consumer products and media networks. A few years ago, the company undertook a total review of its corporate alliances structure across all of its business units, under the direction of the Senior Vice-President for Corporate Alliances, based at the Disney Studios in Hollywood, California.

Guru in a Bottle CEO Ardi Kolah was invited to meet Lawrence Aldridge, Senior Vice-President, Corporate Alliances and other Disney executives in Paris having been previously identified by a global firm of management consultants engaged by Disney to identify the leading thinkers in the world on brand partnerships and alliances. At the time that the management consultants contacted Ardi, he had no idea they were working for the Disney Corporation.

Speedo

Speedo is one of the world's most successful sports brands and the number one swimming brand in the world.

Guru in a Bottle CEO Ardi Kolah was approached by Celia Muir, worldwide head of sports marketing and sponsorship for Speedo to research and create a training toolkit and supporting training programme for all global markets where Speedo had a presence through swimming and related sports sponsorship.

The Toolkit was supported by a global training programme and is now part of Speedo’s best practice in sports marketing - built on over 80 years’ experience in what it has achieved in sports sponsorship and how it looks to achieve a return on investment in every case.

The Toolkit and training had to appeal to a very diverse number of individuals who had different levels of knowledge, expertise and experience in using the Speedo brand within a sponsorship context.

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