TNS Sport is part of WPP plc, the world's largest advertising and marketing services group. TNS Sport is a leading insight and information company with over 70 offices worldwide.

It had over 15 years experience in helping clients establish who is seeing what when and how much it is worth, reputation management, market and audience sizing, awareness and consumer response, budget prioritisation through stakeholder feedback, sponsorship/property matching and empirical ROI evidence based on sales data from other parts of TNS. TNS clients include : UEFA, Premier League, the FA and the Football League, F1 Management, WPBSA, Eredivisie, Premier League Rugby, World Rally Championships, MCC, Manchester Utd, Munster RFC, Ascot, Millennium Stadium, the O2, Lords, Ladbrokes, Barclays, Coca-Cola, Guinness, William Hill and Eon.

Head of TNS Sport, Richard Brinkman approached Guru in a Bottle CEO Ardi Kolah to create a one day workshop for TNS India in order to train its Indian consultants in managing brand marketing and sponsorship programmes according to global best practice.

Training objectives

• Vigorous understanding of the commercial context of sports sponsorship & modern brand partnerships and how they work
• Learn how to successfully sell sponsorship in a tough market
• Learn how to manage the sponsorship investment for delivering a higher ROI for a brand owner
• Learn how to measure and evaluate sponsorship
• Understand the latest thinking in sponsorship practice

Design of the training programme

 

 

 

 

 

 

 

 

 

 

 

 

Much of the core material on global sponsorship strategies and activation has been written by Ardi Kolah and published by both the Financial Times and Sport Business Group over the last decade. What TNS Sport was looking for was a fresh and highly respected view on how it could deliver more value to its existing clients by demonstrating deeper capabilities and competencies so that it became involved at an early stage in the acquisition and management of intellectual property rights for some of the biggest sponsorship properties in the world. With respect to rights holders, TNS Sport wanted to reposition itself as an agency that could help to package those rights for sale to potential brand owners.

Delivery of training

This used a combination of analysis, discussion practical team exercises and scenario-role plays and was delivered at TNS India's offices in Mumbai, India.

Outcomes from the training

Ardi Kolah worked closely with Richard Brinkman in designing and delivering the sponsorship workshop for TNS India, which was well received by all TNS India staff.

 

To discuss how we can work with you in empowering your team performance in sales, marketing, communication and presentation call us today on 0207 580 2819 or complete our feedback form

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