With the level of public apathy and cynicism about the future outlook of the British economy running at record levels, it's not surprising that the general feeling of doom and gloom can penetrate the motivation of sales and marketing teams up and down the country. And it's not just linked to mood or the lack of sunshine either!

It's a fact that nobody motivates today's workers. If it doesn't come from within, then it just doesn't come! At Guru in a Bottle we've found that a pinch of humour can help remove the barriers that allow people to motivate themselves. It's something we employ across all our training of sales and marketing people.

A recent study by Cornell University that was sponsored by the Gevity Institute in the US found that companies and organisations that granted their employees more autonomy -which includes initiatives such as allowing workers to manage their own time better through home working, flexi-time, hot desking and eradicating onerous reporting structures grew at more than four times the rate of those companies that focused on micro-management and inflexible control.

Empowering your sales and marketing teams can foster creativity and by creating a Personal Performance Development Plan of the type we deliver for every delegate on our workshops, the goals of the business and individual become much more closely aligned.

The net result of taking such an approach is that the company enjoys a greater degree of loyalty from such employees and churn rate is extremely low, coupled with a high retention rate. Bear in mind that treating your sales and marketing staff well - by investing in their skills base - actually saves you more money in the long term as its strengthens team dynamics and morale rather than having to rebuild them each time the team loses and acquires new members.

As part of training approach, we follow up with every delegate on our workshops within the first four weeks of the delivery of the training. This isn't something that comes as "standard" within our own industry.

We advise that our client organisations hold quarterly Personal Performance Development Plan meetings as a matter of best practice and focus these meetings around personal objectives, skills development and training requirements as well as alignment of personal ambitions of those in the company.

By following this approach, we are confident that sales and marketing teams will understand their true added value to the business in their role and seek out ways to improve and challenge themselves for a successful career in sales and marketing.

Ultimately, for our clients it means they can move forward with confidence, gain more market share from competitors and earn more revenue through greater efficiency of time and resources.

 

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