Our first team lunch today at Brown's Restaurant next door to Judge Business School, Cambridge University was an enjoyable occasion for the team to get together to discuss the research and training project.

What's clear from the enormous amount of desk research undertaken by Suren Sista is that there's very little research that has attempted to explore the return on investment from Corporate Social Responsibility and no research whatsoever in the area of sports sponsorship.

So our project will aim to set the "gold standard" in this area and very shortly we'll be publishing a statement of our precise Terms of Reference that will explain exactly what the research and training project will - and will not - include.

We are aiming for a statistically relevant sample from the customer segment we are going to engage with - London 2012 sponsors and key sponsors in football, rugby and cricket.

We've had many emails from around the world wanting to know more.

If this is of interest, please click here and fill out the short contact form.

Further details about this will be published soon, so please keep visiting this web site for the latest info on the project.

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