On Thursday 25 March, the Global Marketing Network (GMN) announced that Guru in a Bottle was selected to be the inaugural Professional Development Centre accredited to deliver approved workshops that complement the GMN Global Marketer Programme leading to a MSc Masters Degree from Anglia Ruskin University (UK) as well as supporting GMN's Continuing Professional Development Scheme to be launched later in 2010.

As one of the MSc Module Advisory Members, Guru in a Bottle has been instrumental in assisting GMN, BPP Learning and Anglia Ruskin University in designing a suite of global marketing qualifications that are 'fit for purpose' for the challenges facing marketing and sales professionals in today's competitive markets.

The benefits of the programme are:

• It delivers a qualification recognised worldwide
• A strong mix of academic and real-world practitioner expertise
• Individual participants will receive an academic qualification from Anglia Ruskin University
• It uses e-learning methodology and all individual participants are assigned a personal e-tutor
• A structured blended learning programme with built-in opportunities for collaborative learning
• There are no exams - assessment is based on real-world, real work tasks
• All assignments and tasks are based on local/country specific scenarios
• Full-time or part-time study, personal e-tutors and real life case studies

The Global Marketer Programme is being rolled out across the world - Malaysia (2009), Ghana (2010), India (2010), Sri Lanka (2010), Nigeria (2010) with plans for the US and other territories at an advanced stage.

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