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Sales, Marketing and Communication Books

The Art of Influencing & Selling (Book)

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Proposed format:

Paperback: 311 pages
Language: English
Product Dimensions: 20.8 x 16.8 x 2 cm
Copyright: Guru in a Bottle

This business book provides a blue print of how to create new business opportunities both from existing customers/clients and new customers/clients using a variety of proven influencing and sales techniques.

Who is it for?

Anyone with ‘sales’ in the job title or responsibility for the sale of products and services within the organisation, whether in the public or private sectors.

What is it about

In the current economic environment, both public and private sector organisations are under intense pressure to sell and deliver. This business book provides a blue print of how to create new business opportunities both from existing customers/clients and new customers/clients using a variety of proven influencing and sales techniques.

Essential Law for Marketers, 2nd Edition (Book)

Proposed Format:

Paperback: 430 pages
Language: English
Product Dimensions: 20.8 x 16.8 x 2 cm
Copyright: Guru in a Bottle

Ignorance of the law can result in infringement of someone else’s intellectual property rights, expensive lawsuits, cancelled marketing campaigns, damage to reputation that takes years to repair and potentially a down turn in profits and share price.

Description:

This is the follow up to the best selling text book originally published by Butterworth Heinemann (ISBN: 978-0750655002), July 2002

Full revised and updated to take account of all recent changes in UK and European law. The book is on the recommended reading lists for all sales, marketing, public relations and advertising diploma and degree courses in the UK.

Who is it for?

This no-jargon and easy to business book is ideal for anyone involved in sales and marketing – whether you are at the pinnacle of your career as a director of marketing or business development, a senior marketing manager or are new to the marketing discipline.

What is it about:

Ignorance of the law can result in infringement of someone else’s intellectual property rights, expensive lawsuits, cancelled marketing campaigns, damage to reputation that takes years to repair and potentially a down turn in profits and share price. In extreme cases, it can even lead to insolvency and a prison sentence.

This book, by one of the world’s leading exponents of sales and marketing law helps to steer the reader through the legal minefield as well as provides strategies for using law as a competitive marketing weapon.

High Impact Marketing that Gets Results! (Book)

Proposed format:

Paperback: 311 pages
Language: English
Product Dimensions: 20.8 x 16.8 x 2 cm
Copyright: Guru in a Bottle

A highly lively overview of the key marketing tools and techniques that will enhance and expand your knowledge of no fuss marketing that gets results!

Who is it for:

Anyone with responsibility for marketing within the public or private sector organisation.

What is it about

A highly lively overview of the key marketing tools and techniques that will enhance and expand your knowledge of no fuss marketing that gets results! Creates a level of confidence in being able to use tried and tested marketing tools and techniques in order to create results – fast! Particularly focused on how an organisation can save time and resources by empowering the internal capability for delivering marketing programmes.

Marketing Professional Services (Book)

Proposed format:

Paperback: 311 pages
Language: English
Product Dimensions: 20.8 x 16.8 x 2 cm
Copyright: Guru in a Bottle

This book is about selling high-value consultancy services and solutions to clients face to face. Some contact with your clients may be via telephone, e-mail or in writing but successful performance involves direct contact with clients.

Who is it for:

This business book is recommended for any marketing professional, practice head/principal/partner working within professional services such as law, accountancy, finance, financial services, management consultancy, IT, engineering, architecture, medical, marketing consultancy and other professional services disciplines.

What is it about:

This book is about selling high-value consultancy services and solutions to clients face to face. Some contact with your clients may be via telephone, e-mail or in writing but successful performance involves direct contact with clients. The book also aims to encourage performance in a number of areas but in particular after initial contact has been made with clients.

Professional Presentation Skills (Book)

Proposed format:

Paperback: 232 pages
Language: English
Product Dimensions: 20.8 x 16.8 x 2 cm
Copyright: Guru in a Bottle

Many people in the public and private sectors struggle to put across their thoughts, ideas and arguments in a way that will hold the audiences’ attention.

Who is it for:

This business book is for anyone who is keen to improve their presentation skills, particularly in order to influence decision makers, gain acceptance of ideas, win more business and increase in self confidence. Typically, delegates to our Guru in a Bottle workshops include middle to senior management, sales and marketing and communication professionals who must get their messages across clearly, concisely, memorably and with maximum authority.

What is it about:

Many people in the public and private sectors struggle to put across their thoughts, ideas and arguments in a way that will hold the audiences’ attention. Based on over 20 years’ presentation experience, including broadcast media, this book will make each reader totally comfortable with presenting before an audience – no matter how big or small.

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