Proposed Format:

• Paperback: 430 pages
• Language: English
• Product Dimensions: 20.8 x 16.8 x 2 cm
• Copyright: Guru in a Bottle

Who is it for:

Any person that works within a communication function within a large public sector or not-for-profit organisation and wants to improve their strategic communication skill set.

What is it about:

The book applies the Guru in a Bottle best practice model and dissects each stage in the formulation of a workable communication strategy that will deliver exceptional results. The programme is based around 20 years’ strategic communication experience that has led to many national awards.

This book will cover:

1. Introduction to the Guru in a Bottle best practice model
2. Elements of the strategic communication planning process
3. Essential building blocks of the strategic communications plan
4. Carrying out a situation analysis internally without causing conflict but building consensus
5. Segmenting key audience segments and treating them like customers
6. Applying key account management principles to the management of strategic communication
7. Framing of key issues and messages
8. Communication channels and send and receive strategies
9. Measurement of inputs, outputs and outcomes
10. Creating the plan that is sustainable in the short, medium and long term

 

Click here to pre-order a copy of this book.

We will use the Guru in a Bottle character for branding on the front cover as well as for illustrative use within the book itself, specially drawn for us by leading cartoonist Steve Marchant.

In addition, there will be use of library photographs where appropriate.

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