Proposed format:

• Paperback: 232 pages
• Language: English
• Product Dimensions: 20.8 x 16.8 x 2 cm
• Copyright: Guru in a Bottle

Who is it for:

Anyone working with the public or private sector that is charged with the effective management of internal communication at a time of change and turbulence. Typically, this can be the internal communications manager, the public relations manager, corporate communications manager or communications director.

What is it about:

This book places a focus on communication in creating business value, how to make the connection between business and organisational strategy and communications strategy, how to alert leaders to their impact, influence and responsibility, shows how better internal communication engages with employees at all levels more effectively and how to integrate internal communications with external communications in order to achieve greater coherence within the communication effort particularly at a time of change for the organisation.

This book will cover:

1. Introduction to the Guru in a Bottle best practice model
2. Understanding your various audiences and internal customers
3. Understanding motivation and the psychological contract
4. Typical barriers to implementing effective internal communications
5. How to deal with the politics surrounding internal communications at a time of change
6. Creating a business like structure for internal communications and making this accountable to the organisation
7. Understanding legal obligations surrounding internal communication, such as the Freedom of Information Act 2000
8. Key channels, vehicles and activities used by successful organisation in the public and private sectors
9. Communicating with special groups
10. How to measure inputs, outputs and outcomes

Click here to pre-order a copy of this book.

We will use the Guru in a Bottle character for branding on the front cover as well as for illustrative use within the book itself, specially drawn for us by leading cartoonist Steve Marchant.

In addition, there will be use of library photographs where appropriate.

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