Proposed Format:

• Paperback: 430 pages
• Language: English
• Product Dimensions: 20.8 x 16.8 x 2 cm
• Copyright: Guru in a Bottle

Who is it for:

Anyone working within sales & marketing and communication that are expected to be proficient in the use public relations. The book is also useful for sales support team members, business development managers and anyone who needs to understand how to use the power of PR to get a message across to a desired customer, consumer and audience segment.

What is it about:

Public Relations is one of the most cost effective sales tools available as it is using reputation of a brand, service/product/supplier in order to build trust and confidence with chosen markets and customer segments through an independent and trusted channel (the media). However, it requires a robust approach to thinking about what makes something of interest to the media – whether the information should be packaged as a news release, background brief or case study. This book also covers the use of photography, on-line PR activities such as blogging as well as more traditional sales PR activities such as book writing, article writing and speaking at conferences, seminars and exhibitions and promotional materials – in fact all you need to know in how to become a ‘Guru in a Bottle’ in your own area of expertise and experience that will help you sell!

This book will cover

1. The issue of reputation management and how this relates to sales
2. Principal PR tools, such as PR stunts, photo calls and PR events
3. How to manage the media – do’s and don’ts
4. How to write effective news releases, case studies and background briefs
5. Legal, regulatory and ethical requirements affecting PR and the promotion of products/services
6. PR event planning
7. How to get the media (online and off line) on your side
8. The art of Blogging, News Groups and Web 2.0
9. Article and book writing
10. Speaking at conferences, seminars and exhibitions – and how to turn these into a sales opportunity

 

Click here to pre-order a copy of this book.

 

We will use the Guru in a Bottle character for branding on the front cover as well as for illustrative use within the book itself, specially drawn for us by leading cartoonist Steve Marchant.

In addition, there will be use of library photographs where appropriate.

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