Proposed Format:

• Paperback: 430 pages
• Language: English
• Product Dimensions: 20.8 x 16.8 x 2 cm
• Copyright: Guru in a Bottle

Who is it for:

This business book has been specially created for those companies and organisations that want to expand their market share in one of the fastest growing economies in the world that will post 6.9% GDP growth in 2010.

What is it about:

Many misconceptions about India exist. For example, many UK-based companies only see India as an opportunity to market their products and services to a wealthy and upwardly mobile middle class. Yet, all the research indicates that the “strivers” and “seekers” segment of the Indian consumer population will account for 120m households by 2025 and that successful businesses need to widen their sales and marketing focus.

This book will cover:

1. Introduction to the Guru in a Bottle best practice model
2. Indian Government agenda for 2010
3. Headline statistics around private consumption as a percentage of GDP growth and purchasing power parity index of leading emerging consumer markets
4. Demographics of the Real India
5. Psychographics of the Real India
6. Anomalies and contradictions of the Real India
7. Success stories of British companies creating winning market entry strategies
8. Why high profile companies got it wrong and lessons to be learned
9. Designing the sales & marketing programme
10. Preparing your next steps

 

Click here to pre-order a copy of this book

 

We will use the Guru in a Bottle character for branding on the front cover as well as for illustrative use within the book itself, specially drawn for us by leading cartoonist Steve Marchant.

In addition, there will be use of library photographs where appropriate.

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