Sales Books

Home

Sales, Marketing and Communication Books

Sales Books

Sales Books

The Art of Influencing & Selling (Book)

&l

Proposed format:

Paperback: 311 pages
Language: English
Product Dimensions: 20.8 x 16.8 x 2 cm
Copyright: Guru in a Bottle

This business book provides a blue print of how to create new business opportunities both from existing customers/clients and new customers/clients using a variety of proven influencing and sales techniques.

Who is it for?

Anyone with ‘sales’ in the job title or responsibility for the sale of products and services within the organisation, whether in the public or private sectors.

What is it about

In the current economic environment, both public and private sector organisations are under intense pressure to sell and deliver. This business book provides a blue print of how to create new business opportunities both from existing customers/clients and new customers/clients using a variety of proven influencing and sales techniques.

Selling Sponsorship Successfully (Book)

Proposed format:

Paperback: 232 pages
Language: English
Product Dimensions: 20.8 x 16.8 x 2 cm
Copyright: Guru in a Bottle

This book delivers a blue print for selling sponsorship based on firsthand experience of how it’s done and is written by one of the world’s leading authority on sponsorship

Who is it for:

Anyone involved within the sponsorship sales process – rights holders, agencies and sales teams that need to sell sponsorship.

What is it about:

In the current economic climate, selling sponsorship is a difficult but not impossible challenge. It requires a focus on a return on objectives and a return on investment from the perspective of the sponsor. This book delivers a blue print for selling sponsorship based on firsthand experience of how it’s done and is written by one of the world’s leading authority on sponsorship.