&l

Proposed format:

• Paperback: 311 pages
• Language: English
• Product Dimensions: 20.8 x 16.8 x 2 cm
• Copyright: Guru in a Bottle

Who is it for?

Anyone with ‘sales’ in the job title or responsibility for the sale of products and services within the organisation, whether in the public or private sectors.

What is it about

In the current economic environment, both public and private sector organisations are under intense pressure to sell and deliver. This business book provides a blue print of how to create new business opportunities both from existing customers/clients and new customers/clients using a variety of proven influencing and sales techniques.

This book will cover

1. Psychology of selling a product or service or yourself
2. The sales pipeline and how to ensure it’s realistic
3. Up-selling, Cross-selling, Cold calling and ‘Warm calling’
4. Effective approaches to prospective customers/clients
5. How to interrogate a database of contacts to get more sales
6. Making effective sales presentations- why there’s no second chance to make a first impression!
7. How to write effective sales materials (brochure, newsletter, fliers)
8. How to ask and get referrals
9. How to get senior level appointments in your diary
10. Closing a sale and follow up

 

Click here to pre-order a copy of this book

 

We will use the Guru in a Bottle character for branding on the front cover as well as for illustrative use within the book itself, specially drawn for us by leading cartoonist Steve Marchant.

In addition, there will be use of library photographs where appropriate.

---

Add this page to your favorite Social Bookmarking websites