Proposed format:

• Paperback: 232 pages
• Language: English
• Product Dimensions: 20.8 x 16.8 x 2 cm
• Copyright: Guru in a Bottle

Who is it for:

Anyone involved within the sponsorship sales process – rights holders, agencies and sales teams that need to sell sponsorship.

What is it about:

In the current economic climate, selling sponsorship is a difficult but not impossible challenge. It requires a focus on a return on objectives and a return on investment from the perspective of the sponsor. This book delivers a blue print for selling sponsorship based on firsthand experience of how it’s done and is written by one of the world’s leading authority on sponsorship.

This book will cover:

1. What sponsors look for
2. Sponsorship sales documentation and presentations – do’s and don’ts
3. Getting appointments with prospective sponsors – pitch the meeting
4. Dealing with objections
5. Negotiation of the sponsorship agreement
6. Legal and intellectual property rights issues
7. Standard terms and conditions
8. Execution of the agreement
9. Servicing the sponsorship agreement
10. Renewal of sponsorship at the end of the term

Click here to pre-order a copy of this book

 

We will use the Guru in a Bottle character for branding on the front cover as well as for illustrative use within the book itself, specially drawn for us by leading cartoonist Steve Marchant.

In addition, there will be use of library photographs where appropriate.

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