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Workshops

Selling Sponsorship Successfully

Who is it for?

Any team involved within the sponsorship sales process – rights holders, agencies and sales teams that need to sell sponsorship in a competitive environment.

What is it about?

In the current economic climate, selling sponsorship is a difficult but not impossible challenge. It requires a focus on a return on objectives and a return on investment from the perspective of the sponsor. We can design a bespoke workshop that will deliver a blue print for selling sponsorship in a credit crunch based on firsthand experience of how it’s done.

Professional Presentation Skills

Who is it for?

In-house teams that regularly make internal and external presentations, particularly in order to influence

This workshop helps to improve presentation skills, particularly in order to influence decision makers, gain acceptance of ideas, win more business and increase self confidence.

decision makers, gain acceptance of ideas, win more business and increase in self confidence. Typically, delegates include middle to senior management, sales and marketing and communication professionals who must get their messages across clearly, concisely, memorably and with maximum authority.

What is it about?

Many people in the public and private sectors struggle to put across their thoughts, ideas and arguments in a way that will hold the audiences’ attention. Based on over 20 years’ presentation experience, including broadcast media, this workshop will make each delegate totally comfortable with presenting before an audience – no matter how big or small.

Planning and Managing Effective Internal Communication in a time of Change

Who is it for?

Teams that work within the private and public sector that are charged with the effective management of internal

How to place a focus on communication in creating business value and how to make the connection between business and organisational strategy and communications strategy.

communication at a time of change (transformation) and turbulence.

What is it about?

This workshop places a focus on communication in creating business value, how to make the connection between business and organisational strategy and communications strategy, how to alert leaders to their impact, influence and responsibility, shows how better internal communication engages with employees at all levels more effectively and how to integrate internal communications with external communications in order to achieve greater coherence within the communication effort particularly at a time of change for the organisation.

Strategic Communications for Non-Profit Organisations

Who is it for?

In-house communication teams that have responsibility for managing the communication function within a large public sector or not-for-profit

Strategic Communications for Non-Profit Organisations applies the Guru in a Bottle best practice model and dissects each stage in the formulation of a workable communication strategy that will deliver exceptional results.

organisation and need to improve the performance of communication outputs.

What is it about?

The workshop applies the Guru in a Bottle best practice communication model and dissects each stage in the formulation of a workable communication strategy that will deliver exceptional results. The programme is based around 20 years’ strategic communication experience that has resulted in improved performance of the communication function being recognised by many national award bodies including the Chartered Institute of Public Relations, Chartered Institute of Marketing and PR Week.

Using Public Relations as a Sales Tool

Who is it for?

In-house teams working within sales & marketing and communication that are expected to be proficient

in the use of public relations (PR). The workshop is also useful for sales support teams, business development managers and others who need to understand how to use the power of PR to get a message across to a desired customer, consumer and audience segment.

What is it about?

PR is one of the most cost effective sales tools available as it is using reputation of a brand, service/product/supplier in order to build trust and confidence with chosen markets and customer segments through an independent and trusted channel (the media).

However, it requires a robust approach to thinking about what makes something of interest to the media – whether the information should be packaged as a news release, background brief or case study. This workshop also covers the use of photography, on-line PR activities such as blogging as well as more traditional sales PR activities such as book writing, article writing and speaking at conferences, seminars and exhibitions and promotional materials – in fact all you need to know in how to become a ‘Guru in a Bottle’ in your own area of expertise and experience that will help you sell!

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