Who is it for

We deliver a bespoke workshop for Boards of Directors of companies and organisations that want to expand their market share into one of the fastest growing economies in the world that will post 6.9% GDP growth in 2010.

What is it about

Many misconceptions about India exist. For example, many UK-based companies only see India as an opportunity to market their products and services to a wealthy and upwardly mobile middle class. Yet, all the research indicates that the “strivers” and “seekers” segment of the Indian consumer population will account for 120m households by 2025 and that successful businesses need to widen their sales and marketing focus.