Workshops
Workshops
Essential Law for Sales and Marketing Professionals 
Who is it for?In-house sales and marketing teams that want to get to grips with the changing legal and regulatory environment and lack confidence in understanding its complexity. Based on the best selling book and leading work on the subject, Essential Law for Marketers, this workshop is for the legal virgin in mind. No-jargon and easy to understand What is it about?Ignorance of the law can result in infringement of someone else’s intellectual property rights, expensive lawsuits, cancelled marketing campaigns, damage to reputation that takes years to repair and potentially a down turn in profits and share price. In extreme cases, it can even lead to insolvency and a prison sentence.This workshop by one of the world’s leading exponents of sales and marketing law helps to steer delegates through the legal minefield as well as provides strategies for using law as a competitive marketing weapon. |
How to Keep Growing Your Customer Accounts in 2010
Who is it for?Sales teams that need to perform and meet more challenging sales targets. We can bespoke the workshop for those new to CRM What is it about?In the current economic environment, both public and private sector organisations need to focus on maintaining and growing their existing profitable key customer relationships. Chasing after new customers is an expensive business -costing as much as seven times in acquisition cost than selling to an existing customer! This workshop strips away the complexity that normally accompanies key account management (KAM) in order that these principles can be applied in any size organisation that will have an immediate impact.The Art of Influencing and Selling
Who is it for?Sales teams and those teams charged with making sales of products and services in the public and private sectors.What is it about?In the current economic environment, both public and private sector organisations are under intense pressure to sell and deliver. This interactive workshop provides a blue print of how to create new business opportunities both from existing customers/clients and new customers/clients using a variety of proven influencing and sales techniques. |
Marketing Professional Services
Who is it for
What is it aboutThis bespoke workshop is about selling high-value consultancy services and solutions to clients face to face. Some contact with your clients may be via telephone, e-mail or in writing but successful performance involves direct contact with clients. The workshop also aims to encourage performance in a number of areas but in particular after initial contact has been made with clients. High Impact Marketing that Gets Results
Who is it forTeams with responsibility for What is it aboutA highly interactive overview of the key marketing tools and techniques that will enhance and expand your knowledge of no fuss marketing that gets results! Creates a level of confidence in being able to use tried and tested marketing tools and techniques in order to create results – fast! Particularly focused on how an organisation can save time and resources by empowering the internal capability for delivering marketing programmes. Example of what we can cover
|
