Who is it for?

In-house communication teams that have responsibility for managing the communication function within a large public sector or not-for-profit organisation and need to improve the performance of communication outputs.

What is it about?

The workshop applies the Guru in a Bottle best practice communication model and dissects each stage in the formulation of a workable communication strategy that will deliver exceptional results. The programme is based around 20 years’ strategic communication experience that has resulted in improved performance of the communication function being recognised by many national award bodies including the Chartered Institute of Public Relations, Chartered Institute of Marketing and PR Week.

Example of what we can cover

1. Introduction to the Guru in a Bottle best practice communication model
2. Elements of the strategic communication planning process
3. Essential building blocks of the strategic communications plan
4. Carrying out a situation analysis internally without causing conflict but building consensus
5. Segmenting key audience segments and treating them like customers
6. Applying key account management principles to the management of strategic communication
7. Framing of key issues and messages
8. Communication channels and send and receive strategies
9. Measurement of inputs, outputs and outcomes
10. Creating the plan that is sustainable in the short, medium and long term

What my outcomes will look like

• How to improve the performance of communication
• How to improve outcomes, not just just outputs, of communication activities
• Strategic communication Plan Template
• Personal Development Plan

Delivery of the training

• Delivery of the training
• Practical exercises
• Case studies
• Full set of notes

 

This is for illustration purposes ONLY. We don't deliver off the shelf.

Just call us now on +44 (0)207 580 2819 and we'll discuss how we can design a bespoke workshop to meet your needs and requirements.

 

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