Who is it for?

In-house teams working within sales & marketing and communication that are expected to be proficient in the use of public relations (PR). The workshop is also useful for sales support teams, business development managers and others who need to understand how to use the power of PR to get a message across to a desired customer, consumer and audience segment.

What is it about?

PR is one of the most cost effective sales tools available as it is using reputation of a brand, service/product/supplier in order to build trust and confidence with chosen markets and customer segments through an independent and trusted channel (the media).

However, it requires a robust approach to thinking about what makes something of interest to the media – whether the information should be packaged as a news release, background brief or case study. This workshop also covers the use of photography, on-line PR activities such as blogging as well as more traditional sales PR activities such as book writing, article writing and speaking at conferences, seminars and exhibitions and promotional materials – in fact all you need to know in how to become a ‘Guru in a Bottle’ in your own area of expertise and experience that will help you sell!

 

Example content - we bespoke for your requirements

1. The issue of reputation management and how this relates to sales
2. Principal PR tools, such as PR stunts, photo calls and PR events
3. How to manage the media – do’s and don’ts
4. How to write effective news releases, case studies and background briefs
5. Legal, regulatory and ethical requirements affecting PR and the promotion of products/services
6. PR event planning
7. How to get the media (online and off line) on your side
8. The art of Blogging, News Groups and Web 2.0
9. Article and book writing
10. Speaking at conferences, seminars and exhibitions – and how to turn these into a sales opportunity

What my outcomes will look like

• Ability to use PR to create the environment where a sale is more likely to take place
• Understand how to link PR to drive commercial sales and marketing activities
• Understand how to measure the ROI from PR
• Sales PR Action Plan

Delivery of the training

• Practical exercises
• Case studies
• Problem-solving real-life examples
• Full set of notes

This is for illustration purposes ONLY. We don't deliver off the shelf.

Just call us now on +44 (0)207 580 2819 and we'll discuss how we can design a bespoke workshop to meet your needs and requirements.

 

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