Who is it for

We deliver a bespoke workshop for Boards of Directors of companies and organisations that want to expand their market share into one of the fastest growing economies in the world that will post 6.9% GDP growth in 2010.

What is it about

Many misconceptions about India exist. For example, many UK-based companies only see India as an opportunity to market their products and services to a wealthy and upwardly mobile middle class. Yet, all the research indicates that the “strivers” and “seekers” segment of the Indian consumer population will account for 120m households by 2025 and that successful businesses need to widen their sales and marketing focus.

Example of what we can cover

1. Introduction to the Guru in a Bottle best practice model
2. Indian Government agenda for 2010
3. Headline statistics around private consumption as a percentage of GDP growth and purchasing power parity index of leading emerging consumer markets
4. Demographics of the Real India
5. Psychographics of the Real India
6. Anomalies and contradictions of the Real India
7. Success stories of British companies creating winning market entry strategies
8. Why high profile companies got it wrong and lessons to be learned
9. Designing the sales & marketing programme
10. Preparing your next steps

What my outcomes will look like

• Route map to the Real India
• Market Entry Action Plan Template

Delivery of the training

• Case studies
• Real experience
• Full set of notes

This is for illustration purposes ONLY. We don't deliver off the shelf.

Just call us now on +44 (0)207 580 2819 and we'll discuss how we can design a bespoke workshop to meet your needs and requirements.

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