Who is it for

This workshop has been specially created for those companies and organisations that want to expand their market share in one of the fastest growing economies in the world that will post 6.9% GDP growth in 2010.

What is it about

Many misconceptions about India exist. For example, many UK-based companies only see India as an opportunity to market their products and services to a wealthy and upwardly mobile middle class. Yet, all the research indicates that the “strivers” and “seekers” segment of the Indian consumer population will account for 120m households by 2025 and that successful businesses need to widen their sales and marketing focus.

This workshop will cover

1. Introduction to the Guru in a Bottle best practice model
2. Indian Government agenda for 2010
3. Headline statistics around private consumption as a percentage of GDP growth and purchasing power parity index of leading emerging consumer markets
4. Demographics of the Real India
5. Psychographics of the Real India
6. Anomalies and contradictions of the Real India
7. Success stories of British companies creating winning market entry strategies
8. Why high profile companies got it wrong and lessons to be learned
9. Designing the sales & marketing programme
10. Preparing your next steps

What my outcomes will look like

• Full set of notes
• Market Entry Action Plan Template

Delivery of the training

• Case studies
• Real experience

This is offered as a full day workshop as well as a half day workshop, subject to the focus of the organisation in certain specific skills.

Not covered what you want?

Just call us now on +44 (0)207 580 2819 and we can tailor this workshop to meet your particular requirements.

Price per delegate is £475 +VAT for a full day and £237 + VAT for half a day delivered at your location.

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