Selling Sponsorship Successfully
Who is it for?
Any team involved within the sponsorship 
sales process – rights holders, agencies and sales teams that need to sell sponsorship in a competitive environment.
What is it about?
In the current economic climate, selling sponsorship is a difficult but not impossible challenge. It requires a focus on a return on objectives and a return on investment from the perspective of the sponsor. We can design a bespoke workshop that will deliver a blue print for selling sponsorship in a credit crunch based on firsthand experience of how it’s done.
Example of what we can cover
- What sponsors look for
- Sponsorship sales documentation and presentations – do’s and don’ts
- Getting appointments with prospective sponsors – pitch the meeting
- Dealing with objections
- Negotiation of the sponsorship agreement
- Legal and intellectual property rights issues
- Standard terms and conditions
- Execution of the agreement
- Servicing the sponsorship agreement
- Renewal of sponsorship at the end of the term
What my outcomes will look like
- Dramatically increased chances of selling sponsorship inventory
- Personal Sponsorship Sales Action Plan
Delivery of the training
- Practical exercises
- Case studies
- Real-life examples
- Full set of notes
This is for illustration purposes ONLY. We don't deliver off the shelf.
Just call us now on +44 (0)207 580 2819 and we'll discuss how we can design a bespoke workshop to meet your needs and requirements.
Add this page to your favorite Social Bookmarking websites
