The choice of colour has become one of the single most important elements in creating a brand. I remember having a conversation about this over lunch with a very good friend and mentor of mine, Wally Olins CBE, who sadly passed away this week at the age of 83.
Wally was an extraordinary person in many ways and was in fact the first person in the UK to have launched a brand consultancy back in the 60s.
Wally understood – perhaps more than any other person of his generation – that branding is intrinsically linked with colour.
It was something he felt passionate about and when asked to create a new mobile phone brand by Hutchinson Telecom after its acquisition of a controlling stake in Microtel Communications in the early 90s, Wally is credited with having created Orange, one of the most ic...Read More