Guru in a Bottle offers a no fuss approach to business sales and marketing training, which really works

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Our Vision and Purpose

We really want to unleash the guru inside you and your organisation in order to achieve amazing results by unlocking your talents in sales, marketing and communication – it’s as simple as that!

At Guru in a Bottle, our vision is to be the preferred sales & marketing and communication training provider of choice for public and private sector clients looking to achieve continuous improvement in these areas.

Many of our clients are based in the UK as well as having overseas operations and interests including India.

Typically, our clients employ more than 50 employees and we work with the team at all levels of the organisation, from board level through to operational people.

We’ve trained thousands of people just like you who have been empowered to achieve better results from their existing sales, marketing and communication efforts with a modest investment in training.

Our company is built on four fundamental values:

Trusted advisor
Experience
Track record of success in public and private sectors
Originality

Ardi Kolah - CEO, Guru in a Bottle

Ardi has been one of the most influential voices in global sales & marketing and communication industries for the past decade and is a prolific conference speaker/chairman and author on all aspects of sales and marketing and communication.

In 2003, he was independently ranked by the Chartered Institute of Marketing as one of the top 50 gurus in the world on marketing alongside Philip Kotler, Seth Godin, Malcolm Gladwell, Martin Lindstrom, Don Peppers and Sergio Zyman. In 2004, Ardi appeared in the 40^th anniversary special edition of Admap as one of 40 marketing gurus to share their vision of the future of communications, with contributions from Sir Martin Sorrell and Clive Humby.

Using Public Relations as a Sales Tool

Who is it for?

Anyone working within sales & marketing and communication that are expected to be proficient

in the use of public relations. The workshop is also useful for sales support team members, business development managers and anyone who needs to understand how to use the power of PR to get a message across to a desired customer, consumer and audience segment.

What is it about?

Public Relations is one of the most cost effective sales tools available as it is using reputation of a brand, service/product/supplier in order to build trust and confidence with chosen markets and customer segments through an independent and trusted channel (the media).

However, it requires a robust approach to thinking about what makes something of interest to the media – whether the information should be packaged as a news release, background brief or case study. This workshop also covers the use of photography, on-line PR activities such as blogging as well as more traditional sales PR activities such as book writing, article writing and speaking at conferences, seminars and exhibitions and promotional materials – in fact all you need to know in how to become a ‘Guru in a Bottle’ in your own area of expertise and experience that will help you sell!