Essential Law for Marketers
Completely updated, the UK’s number 1 best-selling law book for non-lawyers will help you get to grips with UK and EU laws and regulations that impact modern sales and marketing practice.
An indispensable book that’s written in non-legal jargon and language that’s easy to understand and follow.
The Art of Influencing and Selling
Whether you’re new to sales or have at least one year’s experience in selling, this book will leapfrog your selling skills and understanding of sales techniques to a more sophisticated, satisfying and more genuinely customer and client-oriented level.
If you’re more experienced, then this book provides a comprehensive refresher which uses fresh insights, the latest ideas and practical useable tools like checklists to help you sell more and sell better.
High Impact Marketing That Gets Results
Great marketing isn’t just about marketing output. It’s about creating measurable business outcomes.
High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved.
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