Christmas tagged posts

Cultural sensitivity can help to increase profits, claims new research

muslim meal timeWith British Muslims celebrating the festival of Eid al-Fitr over the coming days, new research suggests brand owners may be missing out on the sales opportunities presented by this and other cultural events. According to an online poll of 1,000 UK adults by creative agency Haygarth, nearly 30% of Asian or British Asian respondents intend to go shopping for Eid and Ramadan, the month of fasting that precedes it.This amounts to 3% of all UK consumers, leading Haygarth to warn that the retail calendar is becoming increasingly complex because of changing demographics, cultural trends and marketing techniques.

It found another 3% of UK respondents intend to shop for the Jewish festival of Passover, 7% will do so to mark the Chinese New Year, and 2% (or 26% of Asian or British Asians) wil...

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