Don Peppers tagged posts

The Seven Eras of Marketing!

Guru-in-a-Bottle---marketinYou may not realise it but marketing had its roots when we were starting to emerge from the caves! In fact, there have been seven distinct phases of marketing since those times.

Here’s a quick tour of where we’ve come from and also what’s around the corner in 2014.

Simple trade era

This was when everything available was made or harvested by hand and was in limited supply. Here, the main activity was ‘hunter/gatherer’ and basic commodities ruled the day. Nothing really changed from the time homo sapiens first came out of their caves until the early nineteenth century (‘pre-industrial revolution phase’)...

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