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The science of attraction

mindThe psychology of online persuasion is one of the fastest growing marketing disciplines in the world today. There are now more than 1 billion websites and this is expected to exceed 2 billion by 2015. Studying  online consumer behaviour is critical for marketers seeking new ways to drive  sales of products and services.

Attracting the right kind of customer or client to a website isn’t simply a matter of whether or not they can afford to purchase your product or service, as important as this is. It’s  more scientific than that. In fact, it’s neurochemical.

Scientific research explains that your customers experience the world through each of the five senses, translat...

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