August 2, 2014,
Consumer behaviour 
No comments
MRI scans indicate that physical pleasure is experienced by the brain when we give; when people co-operate with us; when we believe we have a good reputation; or when we receive recognition. Being treated fairly by others also lights up reward pathways.
These triggers can be equally or more powerful as those for receiving financial reward.
Yet, comments Jan Hills in her excellent new book Brain Savvy HR, the remuneration policy at most firms appears to be based on two fundamentally incorrect assumptions: work is an economic exchange with time and skills given in return for money; and people are narrowly self-interested, focused on gaining benefits for themselves and avoiding ...
Read More
Recent Comments