Paul Holmes tagged posts

What is the business of public relations today?

QuestionThis may appear to be an obvious, even a trite question. But in fact it turns out to be incredibly important for all of us that claim to work in the business of public relations today.

When I was speaking at the World Communication Forum in Davos earlier this year, I got to know Paul Holmes and I felt that he was one person in our industry that wasn’t afraid to express his opinion or even ask difficult questions of agency heads that appear to have answers to any question about the industry at their fingertips.

My view, for what it’s worth, is that we are in the reputation business...

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