Shell tagged posts

August 13, 2014,  Guru in a Bottle, Public Relations practice  No comments

In the world of American basketball, John Wooden is a legend. He coached UCLA to win 10 NCAA national championships in just 12 seasons. And he achieved this feat because of his ability to constantly adapt to new players, new rivals and new styles of play.

In our own industry, marketers and PR professionals need to be open to learning from failure.

Business leaders are continually being faced with complex changes: an aging population, the rise of the middle class in emerging economies with a different attitudes and beliefs and constant technological advancement of the web and mobile technologies that disrupt well-established business models, to a name a few.

What we’ve learnt ...

July 4, 2013,  Guru in a Bottle  No comments

In my 20-year plus career within journalism, public relations, marketing and social media I’ve been very fortunate to have worked with some of the most successful global organisations in the world including Andersen Consulting (Accenture), Disney,  BBC,  The Scout Association, Shell, Ferrari, the International Cricket Council and the Defence Academy of the United Kingdom.

Very often it’s been my job to train chief executives on how best to put across their messages to audiences ranging from several hundred employees and millions of TV viewers.

Whilst all of these communication skills are very important – what we aren’t taught either at school or indeed when we work wit...