Sir David Brailsford tagged posts

October 24, 2013,  Guru in a Bottle  No comments

A common misconception often made by small business owners is that marketing is for larger, more established businesses.

I had a chat about this with John Ponsford who spent four days last week completely rewiring all the lights in our house.

I asked John how he gets referrals and he explained that all of his work is through recommendation and word of mouth. He’s nervous about spending money on marketing and unsure what results he could achieve if he went down this route. He doesn’t advertise in the Yellow Pages but doesn’t know what he should do or where he should start.

I commended him for the way he and his father quietly got on with the job; how pleasant they were i...