video tagged posts

February 27, 2014,  Guru in a Bottle, High Impact Marketing that Gets Results, Public Relations practice  No comments

Last week I sat in a meeting with colleagues from across the PR industry that was discussing precisely this question as part of the “Content Marketing” work stream set up by the PRCA, the largest body representing PR professionals in the UK and the largest body of its kind in Europe.

By the middle of 2014, the PRCA hope to have moved our thinking forward on the subject and attempted to clarify what is – and what is not – “Content Marketing”. For the moment, the field is wide open for interpretation and potential confusion. So why does “Content Marketing” matter and is there any merit searching for some form of clarification that will enable our thinking to be bi...

July 8, 2013,  Guru in a Bottle  No comments

It’s often very difficult to know what makes a news release work and what doesn’t if you haven’t been doing it for that long. For those of us who do it for a living, we’ve witnessed some major changes in the art and craft of getting the message across to desired audience and customer segments. Today, PR is a very different business to what it was even a couple of years’ ago.

For me it comes down to taking a hard-nosed approach and increasingly that means understanding what we’re trying to achieve with using PR as a business tool rather than leaving it to chance and Lady Luck.

PR used to be about what I call the “transmit” mode of communication...