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Why PR is more than just column inches as discussed at the World Communication Forum Davos 2014

European flight destinations at Otopeni airport near BucharestThis was the subject of my presentation at the 5th World Communication Forum in Davos, Switzerland and my co-presenter was the dynamic Andrew Denton, Head of Media at Welcome to Yorkshire.

The topic we were asked to address was how global events can stimulate economic development. What you may not realise when you’re reading this blog post is that Yorkshire won the bid to host the first stage of the world’s most famous cycle race, the Tour de France.

The Grand Depart will begin in Leeds on Saturday 5 July 2014 and will be broadcast in 88 countries to millions of viewers around the world, many of whom may not have a clue about where Yorkshire is or indeed how stunning it is as a destination for sport and entertainment.

But all that is about to change and the signs are is that it’s alread...

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