February 6, 2014,
Consumer behaviour, Guru in a Bottle, Marketing practice 
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Romance with privately-owned companies and their brands looks like going from strength to strength in most global markets but the same can’t be said of the public’s view of governments where urgent action is now required to reverse a global ‘trust deficit’ among political leaders.
These and other fascinating findings are contained in the 14th Annual Edelman Trust Barometer 2014 that maps trust and other sentiment levels among 33,000 respondents from around the world.
The online survey, the largest of its kind in the world, was conducted towards the end of 2013 and the early part of 2014.
It sampled the views of 27,000 general and 6,000 informed respondents aged betw...
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