Accenture tagged posts

June 6, 2014,  Guru in a Bottle, Innovation, News  No comments

As a result of being part of the Accenture Alumni network, I was invited to a fascinating event this week at the firm’s swanky city offices in London.

The agenda for the Breakfast Briefing was ‘Sustainability24’ and this turned out to be a 24 hour global event over 10 countries across six continents simultaneously broadcast over the internet.

Accenture had set out to explore every facet of the sustainability agenda by engaging in debate with its brightest brains alongside clients, journalists, social commentators, academics and of course invited guests and Alumni like myself.

As an example of ‘thought leadership in action’ it was an extremely impressive effort...

March 7, 2014,  Guru in a Bottle, Innovation, Thought Leadership  No comments

Well, obviously you’ll see yourself as a ‘thought leader’, don’t you?

But actually, what does that mean? And can you make money out of being a thought leader?

Thought leadership means a lot of different things to a lot of people and for some it boils down to the creation or adaptation of an innovative concept for direct or indirect business advantage.

If you happen to work in a marketing or PR agency, the value of your time can be measured directly in proportion to the quality of your intellectual and creative output and the outcomes you deliver for the client. On that basis, thought leadership can be very profitable indeed.

But you don’t have to work in an agency to...

January 29, 2014,  High Impact Marketing that Gets Results, News  No comments

Earlier this week I attended a fascinating insight given by the Accenture analytics team and former England rugby player and now BT Sports Rugby Expert Ben Kay on how the individual performance of a player is capable of being improved through the use of cutting-edge technology and sophisticated algorithms that give ‘real-time’ feedback whilst the game is in progress.

Accenture is the ‘Official Technology Partner’ for the RBS 6 Nations Rugby Championships (2014-17) and the sports sponsorship is something of a shop window for the world’s largest management and technology consultancy...

July 4, 2013,  Guru in a Bottle  No comments

In my 20-year plus career within journalism, public relations, marketing and social media I’ve been very fortunate to have worked with some of the most successful global organisations in the world including Andersen Consulting (Accenture), Disney,  BBC,  The Scout Association, Shell, Ferrari, the International Cricket Council and the Defence Academy of the United Kingdom.

Very often it’s been my job to train chief executives on how best to put across their messages to audiences ranging from several hundred employees and millions of TV viewers.

Whilst all of these communication skills are very important – what we aren’t taught either at school or indeed when we work wit...