Ardi Kolah The Art of Influencing and Selling brand marketing transmit mode tagged posts

Creating a meaningful interaction between people and products

piece-of-cakeIn the good old days, brand marketing looked like a piece of cake, didn’t it?

All a brand owner needed to do was to use what we used to euphemistically call “mass media” which meant using the loudest volume level possible in order to be heard above the white noise of the competition.

Fast forward to today and that’s hardly a recipe for success!  Successful brands need to find ways of creating an enduring and mutually rewarding relationship with customers, clients, prospects and supporters.

As I’ve written in my latest book, The Art of Influencing and Selling, real relationships are difficult to form and even much more difficult to sustain...

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