BIS tagged posts

March 24, 2014,  Events, Guru in a Bottle, Public Relations practice, Sponsorship News  One comment

This was the subject of my presentation at the 5^th World Communication Forum in Davos, Switzerland and my co-presenter was the dynamic Andrew Denton, Head of Media at Welcome to Yorkshire.

The topic we were asked to address was how global events can stimulate economic development. What you may not realise when you’re reading this blog post is that Yorkshire won the bid to host the first stage of the world’s most famous cycle race, the Tour de France.

The Grand Depart will begin in Leeds on Saturday 5 July 2014 and will be broadcast in 88 countries to millions of viewers around the world, many of whom may not have a clue about where Yorkshire is or indeed how stunning it is...

July 14, 2013,  Guru in a Bottle  No comments

New global research that I recently carried out on behalf of the British Government identified GBP 5.9bn in incremental new business opportunities for UK sports marketing and consultancy services sector across 55 one-off single global sports and entertainment events over the next decade.

These findings are being used by the British Government to inform its strategy for the future development of the UK’s professional and business services sector, published Thursday 11 July 2013.

The UK’s professional and business services (PBS) sector is a global success story and the growing UK sports marketing and consultancy services segment is set to be worth of GBP 1bn over the next deca...