BMW and VW tagged posts

Each day the marketing media is full of news of the latest campaigns, CRM tools and mobile developments that promise to take brand owners one step closer to their desired customer, client and supporter segments. That’s really exciting and of course there’s a growing industry of technology providers hungry to supply these leading-edge marketing solutions.

But building a successful enterprise takes more than just better marketing or even great products and services. A committed enterprise requires having a clear vision and purpose built on real values. Today, it’s not just what the business does but how it does its business.

For example, according to the latest Reader’...