brand partnerships tagged posts

June 11, 2015,  Guru in a Bottle, Sponsorship News  No comments

Improving the Performance of Sponsorship written by British sponsorship award winning author and consultant Ardi Kolah is published globally on 29 June by Routledge.

Kolah is a senior lecturer on sponsorship at Cass Business School, Henley Business School, Kingston Business School and London Guildhall Faculty of Business and Law.

If you’re interested in ALL to types of sponsorship, then this is the book for YOU!

The book takes a timely and comprehensive look at all types of sponsorship – from sports, entertainment, music, media, charitable, education and environment – examining everything from its mechanics to ethical and legal issues as well as measurement and evaluation...

July 6, 2014,  Guru in a Bottle, House of Illustration, Marketing practice, Sponsorship News  No comments

This isn’t a one-way street of course. There’s a lot that sports can learn from the arts – for example creating unique experiences that reach desired audience and customer segments in a precise way that’s memorable and doesn’t suffer from ‘sponsorship clutter’ that often afflicts much bigger property types such as a premier league football club.

However, the arts sector needs to become much more commercially savvy in helping itself achieve anything like the success achieved by sports rights owners over the last 40 years that has generated billions in support of sports and entertainment that relies on sponsorship income for its existence.

Earlier this week, UK ar...