CRM tagged posts

October 13, 2014,  Guru in a Bottle, News  No comments

This month marks 25 years since Sir Tim Berners-Lee developed the draft of a proposal for we now know as the World Wide Web.

In fact, it’s hard for many of us to imagine how we ever did our school homework – or anything for that matter – without it! Of course the world is a very different place to the one Tim Berners-Lee lived in 1989, the year I joined the BBC in news and current affairs.

Today, Tim Berners-Lee has called for greater for privacy on the web and for people to become the legal owners of their data in order to control when and how it’s used because of rampant identity theft and the invasion of personal and sensitive data that’s now a daily occurrence around ...

June 28, 2014,  Brand marketing, Guru in a Bottle, High Impact Marketing that Gets Results, Sponsorship News, The Art of Influencing and Selling  One comment

The company says it’s “definitely” on track to break trading records this year having registered strong sales figures pre and during the current World Cup. Adidas has been gradually building demand for its shirts, boots and balls since last November to try and ease the pressure on its retail network during the tournament trading period.

As a sponsor of nine national teams, Adidas has sold more than 8m shirts, a significant increase on the 6.5m shirt sales it achieved for the 2010 World Cup...