November 21, 2013,
Guru in a Bottle, News 
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It is 50 years to the week that President John F Kennedy was assassinated in Dallas, Texas. Among the many black and white TV news clips of speeches made by JFK that I’ve been watching this week, one sentence in particular struck a chord with me:
“In each of us there’s a private hope and dream which, if fulfilled, can be translated into benefit for everyone.”
That may sound like a lofty ideal. However, I sincerely believe that as marketers, we all need the conviction to want to make a positive difference for the organisation or enterprise that we are part of and serve. Nothing less will do.
To create something valuable out of nothing more than a compelling vision, or...
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