‘Global Opportunities for sports marketing tagged posts

March 24, 2014,  Events, Guru in a Bottle, Public Relations practice, Sponsorship News  One comment

This was the subject of my presentation at the 5^th World Communication Forum in Davos, Switzerland and my co-presenter was the dynamic Andrew Denton, Head of Media at Welcome to Yorkshire.

The topic we were asked to address was how global events can stimulate economic development. What you may not realise when you’re reading this blog post is that Yorkshire won the bid to host the first stage of the world’s most famous cycle race, the Tour de France.

The Grand Depart will begin in Leeds on Saturday 5 July 2014 and will be broadcast in 88 countries to millions of viewers around the world, many of whom may not have a clue about where Yorkshire is or indeed how stunning it is...

September 8, 2013,  Events, News  No comments

The International Olympic Committee (IOC) decision to award Tokyo, Japan the right to host the 2020 Summer Olympic Games has benefits for Japan beyond economic and sporting opportunities.

Fuelled by the city’s dynamic atmosphere and youth-driven culture, the successful bid to host the 2020 Summer Olympic Games in Tokyo, Japan will have an important role to play in the healing process of Japan following the national earthquake tragedy in 2011.

As I explained in my latest report, ‘Global Opportunities for sports marketing, infrastructure and consultancy services 2022′, published by IMR, over the next few years, Japan will host the 2014 ISU World Figure Skating Championships, ...