High Heeled Warriors tagged posts

Companies need to pay the Gender Dividend or face the wrath of High Heeled Warriors!

Southasian-women-consumerIn the latest NBCUniversal study (July 2013) on the female pay-television audience, the global entertainment network shed light on what Southeast Asian women look for in a brand or a service.

The psychographic research dubbed as “High Heeled Warriors” discovered that Asian women aged 20 to 44 are complex, and that a careful segmentation of this market bracket is crucial for a marketing campaign to succeed.

“You need to really know who this woman is. If you want to send a message, you need to know what she wants,” says Christine Fellowes, Universal Networks International’s managing director for Asia Pacific.

The media company surveyed over 3,000 female subscribers...

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