March 7, 2014,
Consumer behaviour, Guru in a Bottle, Sponsorship News 
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Green Schools Revolution is one of the most innovative corporate social responsibility (CSR) programmes in the UK and could signal a new way for brand owners to engage with children and their families and turn traditional B2C sponsorship on its head.
That was the message delivered at a special PRCA Breakfast Briefing where Hopscotch Consulting explained its role in helping The Co-operative develop a nationwide CSR programme that has bagged a ‘Special Award for Green Sponsorship’ at this year’s UK Sponsorship Awards 2014 to be announced later this month.
You could say Hopscotch Consulting has big plans for its Green Schools Revolution and has leap-frogged the competition...
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