House of Illustration tagged posts

NEW video on Improving the Performance of Sponsorship (Click image)

Lord Bilimoria launching Improving the Performance of Sponsorship

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FREE event – Wed 23 Sept 6.00-8.30pm

If you would like to attend this FREE event, please RSVP events@skatta.tv

Invite to be issued

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What the arts can learn from sport when it comes to sponsorship

QB15This isn’t a one-way street of course. There’s a lot that sports can learn from the arts – for example creating unique experiences that reach desired audience and customer segments in a precise way that’s memorable and doesn’t suffer from ‘sponsorship clutter’ that often afflicts much bigger property types such as a premier league football club.

However, the arts sector needs to become much more commercially savvy in helping itself achieve anything like the success achieved by sports rights owners over the last 40 years that has generated billions in support of sports and entertainment that relies on sponsorship income for its existence.

Earlier this week, UK arts charity House of Illustration opened its doors as the world’s first gallery celebrating illustration in all its f...

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House of Illustration to open its doors in 2014 as the UK’s first museum dedicated to celebrating illustration in all its forms

House of IllustrationThe House of Illustration, a national arts charity of which I’m a Trustee, will soon open its doors to the public later this year.

The charity was founded and supported by Sir Quentin Blake and focuses on graphic illustration in all its forms with the aim to reach as wide an audience as possible through exhibitions, events and national programmes.

Our new location will be at 2 Granary Square in the heart of London’s King’s Cross.

The building in this picture was designed by Lewis Cubitt (1799-1883) in 1850 who was also the architect of the fabulous King’s Cross Station that was built in 1851-2. Over the past year the building (formerly known as Regeneration House) has been completely refurbished by John MacAslan and Partners, the award-winning architects of the spectacular new ticketing h...

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