June 6, 2014,
Guru in a Bottle, News 
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Pfiz
er’s attempted takeover bid for British drugs company Astra Zeneca has been permanently consigned to the history books and with it the dream of creating the world’s biggest drug company that would’ve been worth a colossal $119bn.
So what went wrong?
Clive Rich, an expert negotiator who’s been behind some pretty big deals in his time, offers the following incisive point of view: “Whenever people negotiate the airwaves always seem to be dominated by organisational issues like price, delivery date, quantity, or valuation. We are all very comfortable hiding behind these issues...
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