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It’s not what you say but what they hear that counts

listeningThis was one of the many profound insights shared with a global audience of PR and communication leaders from around the world that gathered a stone’s throw from the National Assembly and Saint-Germain-des-Prés in central Paris last week.

The subject of leadership dominated the two-day ICCO Summit and what was fascinating to observe was a growing consensus view of the recognition that clients need to be supported in understanding not just how their messages are being delivered but more importantly how they’re being received.

I was particularly impressed with Diana El-Azar, senior director responsible for media, entertainment and information industries at the World Economic...

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