Jonathan Coad tagged posts

March 15, 2014,  Guru in a Bottle, Marketing practice, Public Relations practice, Thought Leadership  No comments

At the end of last year, a new book by Steve Earl and Stephen Waddington hit the shelves and caused a bit of a stir. Brand Vandals was a polemic about the dangers facing any organisation as it struggles to manage its reputation in the face of determined vandals out to destroy it on social media.

“Media has become a two-way weapon. Nobody can control it. It’s anarchy.”

Assuming you didn’t suffer nervous shock or call the emergency services after reading the first chapter, the book goes on to describe a world where luckless PR managers are fighting an ever losing battle against brand vandalism...

September 18, 2013,  Guru in a Bottle, News  One comment

No matter whether you work agency or client-side, each day or week brings new challenges in how you engage with customers, clients, supporters, members and volunteers.

In the past, social media was used as just another channel for publishing content that would engage with each of these audiences. But today, doing that alone just isn’t enough. To maximise the success of social marketing you need to become adept at integrating social media into your existing marketing programmes and strategies. In fact, you have to do more than social media. You have to do social marketing!

This FREE Vocus White Paper explores how to add social to every marketing activity in order to amplify ...